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Image for Best Practice der Markenfuhrung

Best Practice der Markenfuhrung (2009.)

Armbrecht, Wolfgang(Edited by), Esch, Franz-Rudolf(Edited by)

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Erfolgreiche Manager berichten uber Grundlagen und Geheimnisse ihrer Markenerfolge.

In den Fallbeispielen aus unterschiedlichen Branchen beschreiben sie zunachst die Ausgangssituation des jeweiligen Unternehmens und erklaren die qualitativen und quantitativen Zielsetzungen.

Die Konkretisierung der Strategie erfolgt uber die Darstellung der entsprechenden Manahmen.

Eine abschlieende Ergebnisbetrachtung uberpruft die Zielerreichung.

Die Herausgeber erganzen die Beitrage um aktuelles Marken-Know-how.

Ein Transferschluss auf das eigene Unternehmen wird dadurch ermoglicht.

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Product Details

Publisher/Imprint Gabler Verlag

ISBN/Ean3834980927 / 9783834980922

FormateBook (Adobe Pdf)

Dewey650

Published14/02/2009

Book LanguageGerman

Pages390 pages

Copy LimitsCopy: 10%; print: 10%

BIC KJ Business & management