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Handbuch Markenfuhrung

Esch, Franz-Rudolf(Edited by)

Part of the Springer Reference Wirtschaft series

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Dieses Handbuch erlautert die Grundlagen und legt einen Schwerpunkt auf aktuelle Entwicklungen der Markenfuhrung.

Es umfasst alle Bereiche von Markenstrategien uber Branding bis hin zur Markenkommunikation, Behavioral Branding, Employer Branding und Markenkontrolle.

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Product Details

Publisher/Imprint Springer Gabler

ISBN/Ean3658133619 / 9783658133610

FormatDigital

Published08/02/2018

Dimensions155 x 235 mm, 0 grams

BIC KJS Sales & marketing