The Financial Times essential guide to writing a business plan: how to win backing to start up or grow your business (Second edition.)

In one engaging, outcome-oriented book, TheFT Essential Guide to Writing a Business Plan gives you:

• The essential knowledge you need to write a winning business plan – quickly and without fuss
• Guidance on how to focus throughout on the plan’s purpose – to win backing
• Samples of what a good plan looks like, so you can benchmark your own as you write it
• Checklists, tips, examples and milestones to ensure you’re on target
• Prompts to reflect on, evaluate and learn from your experience

With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.