Running for Office : The Strategies, Techniques and Messages Modern Political Candidates Need To Win Elections

Written for political candidates, this is the one book every politician needs to navigate the treacherous waters of modern political campaigning.

Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates -- newcomers, challengers and experienced incumbents alike -- pursuing a political career at any level.

As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face -- as well as the tools and techniques available to them.

Put together in one place for the first time, assembling a winning campaign, from big picture items to the smallest details.

The book has been written by a leading expert on political campaigning with a broad blend of experience.