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Digital Analytics for Marketing (Second edition)

Part of the Mastering Business Analytics series
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The premier textbook with a clear focus on digital marketing analytics
Provides comprehensive and practical, step-by-step coverage of how to measure effectiveness of digital marketing campaigns
Fully revised with additional online ancillary materials

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Product Details
Routledge
1003821782 / 9781003821786
eBook (EPUB)
25/01/2024
United Kingdom
English
320 pages
Copy: 30%; print: 30%
Previous edition: published as by Marshall Sponder and Gohar F. Khan. 2018 Description based on CIP data; resource not viewed.