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Image for Strategic marketing management 1996-97 : planning and control, analysis and decision

Strategic marketing management 1996-97 : planning and control, analysis and decision

Fifield, Paul, Gilligan, Colin
Part of the CIM Student Workbook S.: Diploma series
See all formats and editions

Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time.

It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.

Read More
Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780750635813 to take you to the new version.

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Product Details
Butterworth-Heinemann Ltd
0750629142 / 9780750629140
Paperback
658.8
22/08/1996
United Kingdom
English
316p. : ill.
30 cm
further/higher education /technical & vocational Learn More
KJMV7 Sales & marketing management
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