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Strategic marketing management 1997-98 : planning and control, analysis and decision

Part of the CIM Student Workbook S.: Diploma series
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Written specifically for students studying for the CIM Diploma.

The unit presents practical examples and case studies relating theory to practice; helpful questions; succinct chapter summaries and revision tips to get through the exam.

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Product Details
Butterworth-Heinemann Ltd
0750635819 / 9780750635813
Paperback
658.8
01/10/1997
United Kingdom
English
30 cm
postgraduate /research & professional Learn More