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Image for Value Pricing

Value Pricing : How to Price Products and Services

Fletcher, Tony, Jones, Neil Russell
Part of the Marketing in Action S. series
See all formats and editions

This work provides a treatment of pricing, the setting of a price for goods and services.

It contains information on pricing theories, and goes on to lay out a pricing methodology.

It also sets pricing within the context of the overall aims of the organization.

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£25.00
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Product Details
Kogan Page Ltd
074942043X / 9780749420437
Hardback
658.816
25/06/1997
United Kingdom
English
224p.
24 cm
postgraduate /research & professional /undergraduate Learn More
KJMD Management decision making, KJS Sales & marketing
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