Web Business Engineering : Using Offline Activities to Drive Internet Strategies

As a Web development professional, you have significant knowledge of Internet and Web technologies, but what do you know about business strategy?

You can produce a Web site that incorporates eye-catching graphics and sophisticated features, but does it truly serve the organizations needs?

Web Business Engineering is your bridge from technical understanding to business savvy.

Web practitioners and entrepreneurs will learn to approach the Web as a technology that serves business needs, not a technology in search of a business need.

This book shows you, step-by-step, how to identify those needs and then create a profitable Web site that truly adds value to the business.

The author presents a new methodology--web business engineering--that combines business concepts with engineering-strength design and analysis techniques.

He demonstrates how to use this methodology to analyze an organizations offline needs, determine where the Web opportunities lie, and create an effective online solution.You will find coverage of such topics as: *Business 101--idea-to-product--marketing, sales, and support *How information supports the value chain for physical and knowledge-based products *Competitive advantages of the Web *Calculating Return on Investment (ROI), Net Present Value (NPV), Internal Rate of Return (IRR), and the amount of payback for Web sites *Mapping business activities *Building a model of interaction costs *Diagnosing business problems and opportunities *Designing Web-based solutions *Ten free ways to create Web site traffic *How to generate revenue with information-based Web businesses *Memetic marketing for driving traffic to your Web site A large portion of the book is devoted to real-world case studies that demonstrate how Web business engineering benefits a wide variety of businesses in diverse industries--from a small hair salon to a large institution conducting a survey.

Further case studies illustrate how to use Web business engineering to enhance existing Web sites for greater impact and profitability.Both forward-looking and practical, Web Business Engineering will help the business and technology communities identify and implement the real value-added opportunities of the Web.