EFFECTIVE WRITING SKILLS FOR PR

The style of this book and the advice contained therein is based on the authority of established style guides, in particular the "Oxford Guide to English Usage for Compositors and Readers".

This title deals not only with the printed word, but also the spoken.

A chapter is devoted to those who publicly speak and give audio-visual presentations. Although not about grammar, the book serves as a reminder of some of the basic principles.

The emphasis throughout is on those style points which are frequently the cause of argument and disagreement: where to use capitals, how to deal with figures and abbreviations, and editing skils such as hyphenating, punctuating and paragraphing.

There are also chapters that follow the essential requirements for handling headlines and captions, as well as the basics of news releases, and so on.