Sales badassery: kick ass, take names, crush the competition (1st)

Turn the tables on the social dynamics of sales-stop chasing prospects and start closing deals.

This is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you.

The common myth of sales strategy tells you to approach a prospect from a position of deference - they hold the superior position, forcing you to supplicate, beg, make undue concessions, and be at their beck and call during and after the sale.

This indispensable work shows you that levelling the playing field is not enough, you need to slant it in your direction.