Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

INTRODUCTION

1.       Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System

THEME 1: BRAND MANAGEMENT AND MARKETING

2.       Branding

3.       Digital Marketing

4.       Public Relations, Advertising & Communications

THEME 2: CONSUMER ENGAGEMENT AND RESEARCH

5.       Consumer Psychology & Neuromarketing

6.       Data Science and Analytics in Marketing in New Role in Fashion

7.       Research, Planning & Strategy

8.       Trend Forecasting

THEME 3: SUSTAINABLE DISTRIBUTION AND MARKETING

9.       Sustainability and the Supply Chain

10.   Events and Experiences

11.   Distribution Channels

CONCLUSION

12.   The Future of Fashion Marketing