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An ugly truth : inside Facebook's battle for domination

By: Frenkel, Sheera Kang, Cecilia

1408712717 / 9781408712719
Laminated
13/07/2021
500+ in stock Need More ?
United Kingdom
24 cm 400 pages
Professional & Vocational  Learn More Tertiary Education (US: College)

'The ultimate takedown' New York Times'The problem of Facebook is Zuckerberg. And the question posed by this splendid book is: what are we going to do about him?' Observer'A comprehensive account . . . drawn from first-hand testimonies. Thoroughly engaging' The Times'What marks this book out is how it gets under the corporate bonnet . . . to build a picture of astounding corporate arrogance and irresponsibility' Sunday Times'An explosive new book' Daily Mail__________________________________________Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes expose that offers the definitive account of Facebook's fall from grace.

Once one of Silicon Valley's greatest success stories, for the past five years, Facebook has been under constant fire, roiled by controversies and crises.

It turns out that while the tech giant was connecting the world, they were also mishandling users' data, allowing the spread of fake news, and the amplification of dangerous, polarising hate speech. Critics framed the narrative as the irreconcilable conflict between the platform's lofty mission to advance society by bringing people together while also profiting off of them.

The company, many said, had simply lost its way. But the truth is far more complex. Drawing on their unrivalled sources, Frenkel and Kang take readers inside the complex court politics, alliances and rivalries within the company, its growing political influence as well as its skirmishes with privacy groups and the FTC, to shine a light on the fatal cracks in the architecture of the tech behemoth.

Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability - this is how the platform was built to perform.

In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg.

Each has stood by as their technology is co-opted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences.

In An Ugly Truth, they are at last held accountable.

BIC:

KJZ History of specific companies / corporate history

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