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Image for Massenkommunikation: Ergebnisse und Perspektiven
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Massenkommunikation: Ergebnisse und Perspektiven (1997th edition)

Funfgeld, Hermann(Edited by), Mast, Claudia(Edited by)
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Internet, kommerzielle Online-Dienste und eine Vielzahl von Anwendungen fur immer kleinere Zielgruppen - was ist heute eigentlich noch Massenkommunikation?

Der Begriff in der Konkretisierung von Gerhard Maletzke hat Forschung und Lehre im Fach Kommunikationswissenschaft gepragt.

Das Buch zieht Bilanz und fragt nach dem Erkenntnisstand zu diesen Fragen in den Bereichen Theorie und Forschung, Politik und Recht, Psychologie und Padagogik.

Autoren aus Wissenschaft, Medienpolitik und -praxis diskutieren den "state of the art" zu zentralen Fragen.

Massenkommunikation - quo vadis?

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Product Details
VS Verlag fur Sozialwissenschaften
3322872920 / 9783322872920
eBook (Adobe Pdf)
02/07/2013
German
375 pages
Copy: 10%; print: 10%
GTC Communication studies
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