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ABC's of Relationship Selling (10th ed)

Futrell, Charles M.

See all formats and editions

"ABC's of Relationship Selling, 9/E" by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business.

Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset.

This text contains a wealth of exercises and role plays.

The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.

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Product Details

Publisher/Imprint McGraw Hill Higher Education

ISBN/Ean0071107762 / 9780071107761

FormatMixed media product

Dewey658.85

Published15/05/2008

Country of PubUnited States

Book LanguageEnglish

Readershipgeneral Learn More

BIC KJS Sales & marketing