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Image for Praxisorientierte Markenfuhrung: Neue Strategien, innovative Instrumente und aktuelle Fallstudien
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Praxisorientierte Markenfuhrung: Neue Strategien, innovative Instrumente und aktuelle Fallstudien (2005.)

Brucker, Vincent(Edited by), Gaiser, Brigitte(Edited by), Linxweiler, Richard(Edited by)
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Durch die Kombination von Theorie und Praxis kann sich der Leser die Umsetzungsproblematiken der Markenführung anhand konkreter Fallstudien schnell erschließen und sich dabei ein solides theoretisches Wissen aufbauen.

Innovative, neue Aspekte der Markenführung, wie z.B.

Employer Branding, Virale Markenführung, Guerilla Marketing oder Couponing werden analysiert.

Ebenso finden die kommunikativen Aspekte der Markenführung ihre besondere Berücksichtigung.

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£67.08
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Product Details
Gabler Verlag
3663078566 / 9783663078562
eBook (Adobe Pdf)
658.8
27/02/2015
German
696 pages
Copy: 10%; print: 10%
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