Global media and public diplomacy in Sino-Western relations

Many researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power.

While soft power as a concept has, in many ways, become almost inextricably linked with the People's Republic of China's international diplomacy of the 21st century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored.

Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international politics, have not yet been critically examined.

This volume presents a broad social science audience with recent innovative scholarship and research findings on global media and public diplomacy concerning Sino-Western relations.

It focuses on the implicit nexus between global media and public diplomacy, and their actual utilisation in and impact on the shifting relationships between China and the West.