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Image for Adoption von Online-Banking-Services: Determinanten aus Sicht der Kunden
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Adoption von Online-Banking-Services: Determinanten aus Sicht der Kunden (2004th edition)

Garczorz, Ingo
Part of the Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und series
See all formats and editions

Ingo Garczorz untersucht den Einfluss unterschiedlicher soziodemographischer, produkt- und umweltbezogener Variablen auf die Nutzungsentscheidung von Kunden.

Es wird deutlich, dass sich vor allem Produktgestaltung und Umwelteinflusse mageblich auf den Prozess der Adoption von Online-Services auswirken und dass hier gute Moglichkeiten bestehen, durch gezielte Datensammlung, -aufbereitung und -analyse wertvolle Einsichten in das Kundenverhalten zu gewinnen.

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£43.33
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Product Details
Deutscher Universitatsverlag
3322811786 / 9783322811783
eBook (Adobe Pdf)
07/03/2013
German
282 pages
Copy: 10%; print: 10%
KFF Finance, KFFD Public finance, KJS Sales & marketing
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