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Management of the fuzzy front end of innovation

Gassmann, Oliver(Edited by), Schweitzer, Fiona(Edited by)
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This title shows the patterns of the fuzzy front end of innovation and how it can be successfully managed.

It features case studies of selected firms with successful practices in managing the fuzzy front end of innovation.

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Product Details
Springer
3319010565 / 9783319010564
eBook (Adobe Pdf)
658.514
25/09/2013
Austria
English
337 pages
Copy: 10%; print: 10%
Description based on CIP data; resource not viewed.
KJMV6 Research & development management, KJQ Business mathematics & systems, KJS Sales & marketing, KJSM Market research, KJU Organizational theory & behaviour
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