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Image for Packaging the brand: the relationship between packaging design and brand identity
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Packaging the brand: the relationship between packaging design and brand identity

Gavin Ambrose, Ambrose, Paul Harris, Harris
Part of the Required reading range. Course reader series
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This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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£316.60
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Product Details
AVA Academia
1350034223 / 9781350034228
eBook (EPUB)
688.8
07/09/2017
United Kingdom
English
208 pages
Copy: 10%; print: 10%
Description based on print version record.
AKP Product design
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