Top Secrets for Doing Your Own PR

TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how todo your own PR. Chapters include these topics:

• • Launching Your PR Campaign
• • Ways to Approach the Press
• • Creating Your Press Materials
• • Using a Website or Blog in Your PR Campaign
• • Sending Your Press Materials to the Media
• • Doing Follow-Up
• • Keeping Track of Your PR
• • Getting Your Work Published
• • Using E-Books to Promote Your Product or Service
• • Creating a Package with Audiobooks And Videos
• • Creating and Attending Networking Events
• • Using the Social Media
• • Assessing Your PR Campaign
• • and More...