Image for Pankaj Ghemawat's distance still matters  : the hard reality of global expansion

Pankaj Ghemawat's distance still matters : the hard reality of global expansion

Part of the The Macat Library series
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"Distance Still Matters" is an influential Harvard Business Review article.

In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

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Product Details
Routledge Cavendish
0429818971 / 9780429818974
eBook
658.049
18/05/2018
United Kingdom
English
1 online resource (100 pages)
Description based on CIP data; resource not viewed.