Market entry strategies: internationalization theories, concepts and cases of Asian high-technology firms : Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi (Second edition.)

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others.

These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book.

Relevant market entry strategies are explained in light of crucial determinants of international business decision making.