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The language of advertising : written texts (2nd ed)

By: Goddard, Angela (Formerly at York St. John University, UK)

Part of the Intertext series
0415278031 / 9780415278034
Paperback
659.1'014
11/04/2002
1 in stock Need More ?
England
25 cm x, 131 p. : ill.
undergraduate  Learn More
Previous ed.: 1998.

Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

The second edition has been substantially rewritten to incorporate recent developments in the field.

Features include: a range of new advertisements, from Orange to Young Person's Railcard new material on internet advertising and its influence on paper texts new material on advertising designed to be seen 'on the move' new activities to support student-directed study updated Further Reading sections and a list of URLS for students to visit.

BIC:

2AB English, CFG Semantics, discourse analysis, etc, CJB Language teaching & learning material & coursework, KJSA Advertising

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