Basket: 0 items £0.00
Submit an Enquiry or Call Us +44 (0) 1482 384660
Image for Permission marketing  : turning strangers into friends, and friends into customers

Permission marketing : turning strangers into friends, and friends into customers

By: Godin, Seth

1416526668 / 9781416526667
Paperback
659.1'13
05/02/2007
Usually dispatched within 2 weeks
England
20 cm 256 p.
research & professional  Learn More
Reprint. Originally published: London: Simon & Schuster, 1999.

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

BIC:

KJS Sales & marketing

Our price£9.99
Save up to 15%*
* Variable discounts between 0% and 15% are applied to items where BBfS cannot determine exact discounts from suppliers.