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Purple cow : transform your business by being remarkable

By: Godin, Seth

014101640X / 9780141016405
132 in stock Need More ?
United Kingdom
20 cm x, 144 p. : ill.
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Reprint. Originally published: U.S.: Portfolio, 2003; London: Michael Joseph, 2004.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common?

How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?

The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore.

The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.

It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.


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