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Marketing (International ed)

Grewal, Dhruv, Levy, Michael

See all formats and editions

This text applies the marketing concept. "Marketing" and it's supplementary package was built from scratch by focusing on what the market wants.

The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.

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Product Details

Publisher/Imprint McGraw Hill Higher Education

ISBN/Ean0071109056 / 9780071109055

FormatPaperback

Dewey658.8

Published01/09/2007

Country of PubUnited States

Book LanguageEnglish

Pagesvarious pagings : ill. (chiefly col.)

Dimensions26 cm

Readershipacademic/professional/technical Learn More

BIC KJS Sales & marketing