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Image for Management von Fußballstadien als Veranstaltungsimmobilien : Eine empirische Analyse zum deutschen Stadionmarkt

Management von Fußballstadien als Veranstaltungsimmobilien : Eine empirische Analyse zum deutschen Stadionmarkt (1. Aufl. 2018)

Gruber, Daniel
Part of the Event- Und Impaktforschung series
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Daniel Gruber untersucht Effizienzpotenziale im Stadionmanagement entlang einer empirischen Benchmarking-Evaluation.

Die theoretische Grundlage bildet ein Geschäftsmodell für Fußballstadien, welches durch Experteninterviews mit Stadionmanagern abgesichert wird.

Zentrale Kenngrößen des Modells werden in einer Großbefragung für den deutschen Stadionmarkt erhoben.

Die statistischen Auswertungen der Stichprobe bilden erstmalig die Marktstrukturen umfänglich ab und decken vorhandene Leistungslücken im Stadionmanagement auf.

Aus den qualitativen und quantitativen Befunden leitet der Autor effiziente Strategietypen für Fußballstadien in unterschiedlichen Marktkonstellationen ab.

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Product Details
Springer Gabler
3658213051 / 9783658213053
Paperback / softback
333.5068
13/03/2018
Germany
249 pages, 28 Illustrations, black and white; XXI, 249 S. 28 Abb.
148 x 210 mm
KFFR Property & real estate, KJC Business strategy, KNSP Sport & leisure industries
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