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Image for Building brand value the playboy way

Building brand value the playboy way

Gunelius, S.
See all formats and editions

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.

It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Read More
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Product Details
Palgrave Macmillan
023057789X / 9780230577893
Hardback
658.827
16/09/2009
United Kingdom
English
224 p.
24 cm
Professional & Vocational Learn More
KJK International business, KJMV7 Sales & marketing management, KJSA Advertising
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