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Elements Of Marketing Management

Gupta, Dr. Sudhir
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The book covers the topics like Marketing Concepts and Orientation, Market Segmentation, Promotion, Issues in Marketing, Consumer Behaviour and Advertising, Sales and Distribution Management.

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£179.99
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Product Details
Anmol Publications PVT. LTD.
9354117767 / 9789354117763
eBook (Adobe Pdf, EPUB)
30/06/2011
English
280 pages
Copy: 10%; print: 10%
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