Political Catchphrases and Contemporary History: A Critique of New Normals

Political Catchphrases and Contemporary History presents an historical account of the period 2001-2020 by focusing on the shifting connotations of certain political catchphrases and words.

These allow for a linked-up narrative covering areas such as politics and policy, business and investing, austerity and inequality, identity, climate change, crowd protests, flexible working, and online education.

Key junctures are 9/11, the 2002 dot-com crash and the2007-2008 financial crisis, the Occupy movements of 2011-2012, China's economic policy from 2014 onwards, and the COVID-19 outbreak in 2020.

Half the book is devoted to the unusually pervasive usage of the catchphrase 'new normal'.

Chapters are also given to 'we are the 99%' and the catchwords 'austerity' and'resilience'.

Case studies of these catchphrases and words occupy much of the book.

The final chapter makes conceptual inferences and proposes both a theory of political catchphrases and a distinctive approach to contemporary history.

The source materials are predominantly from the UK and USA, but refer, naturally, to issues of global moment.