Consumer social values

The purpose of this text is to advance the understanding of consumer social values and their roles in the global marketplace.

Social values, with specific attention to decision-making and behaviour, have long been studied in consumer research.

Bringing together a diverse set of contributors from different counties, this collection refines and directs what is known about consumer behaviours in relation to social values.

Written for scholars, students and practitioners of consumer psychology and marketing communications, this volume is an essential resource to understand how social values work in the marketplace.