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Global business today (2nd ed)

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This established text of the international business market provides concise coverage of key global issues including: the cultural context for global business, cross-border trade and investment, the global monetary system, and competition in the global environment.

The chapters give a general introduction to international business, emphasizing the environmental factors, with less coverage of operations.

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Product Details
Irwin McGraw-Hill
0071182357 / 9780071182355
Pbk. + CD
658.049
01/08/2000
English
xxiv, 530p. : col. ill.
26 cm
undergraduate Learn More
Previous ed.: 1998.