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Image for Universitat und Image: Entwicklung und Erprobung eines stakeholderorientierten Erhebungsinstrumentariums
Preview with VLeBooks

Universitat und Image: Entwicklung und Erprobung eines stakeholderorientierten Erhebungsinstrumentariums (2010 edition.)

Habicht, Hagen
Part of the Markt- Und Unternehmensentwicklung Markets and Organisations series
See all formats and editions

Im Wettbewerb um Studenten und Sponsoren ist das Image einer Hochschule ein zentraler Wettbewerbsfaktor.

Hagen Habicht entwickelt und erprobt eine fur die Imageforschung neue Methodenkombination aus narrativer Image-Erhebung und der Imageanalyse auf Basis von Cognitive Maps.

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£39.16
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Product Details
Gabler Verlag
383498387X / 9783834983879
eBook (Adobe Pdf)
09/11/2009
German
421 pages
Copy: 10%; print: 10%
KJC Business strategy, KJM Management & management techniques, KJS Sales & marketing
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