Tourism in the New Europe : The Challenges and Opportunities of EU Enlargement

There are many potential implications of EU enlargement for tourism within the region.

This book provides a country-by-country examination of each of the new member states, in terms of their current patterns and trends of tourism development and the impacts of EU accession on them.

Topics include: new structural and geographical patterns of European tourism, the politics of EU enlargement and implications for tourism policy, regional, social and cultural implications of transition and accession, and the marketing and re-branding of accession countries.