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Strategic Planning for Public Relations : Beginning the Journey (New ed)

By: Hansen-Horn, Tricia Horn, Adam E.

1433120917 / 9781433120916
Paperback / softback
659.2
02/05/2014
Stock expected by 11/04/2020
United States
150 x 225 mm, 370 grams 254 pages
Professional & Vocational  Learn More

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals.

It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers.

This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations.

The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application.

Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned.

The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

BIC:

CBWJ Journalistic style guides, GTC Communication studies, KJC Business strategy, KJSP Public relations

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RRP £25.95
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