Cause and Effect Business Analytics : For Big and Small Data

Business analytics is the application of statistical and quantitative analysis, as well as formal modeling, to decision making.

This book examines under what circumstances and with which techniques one can reasonably infer cause and effect in a business setting and use the insight to drive business decisions.

The book is rooted in realistic and important cases used to illustrate the importance of thinking clearly about causality and applying the techniques of business analytics.