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Foundation marketing (3rd ed)

Hill, Liz, O'Sullivan, Terry

Part of the Modular Texts In Business & Economics series

See all formats and editions

The Chartered Institute of Marketing foundation certificate in marketing, core text; foundation courses; 1st year undergraduate programmes; BTEC HND/C.The chartered Institute of Marketing and Cambridge International Examinations have adopted this book as the key text for the new Foundation Certificate in Marketing.

In this edition there is greater attention given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.

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Product Details

Publisher/Imprint Financial Times Prentice Hall

ISBN/Ean0273655329 / 9780273655329

FormatPaperback / softback

Dewey658.8

Published14/08/2003

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxiii, 485 p. : ill.

Dimensions25 cm

Readershipresearch & professional /academic/professional/technical Learn More

NotesPrevious ed.: published as Marketing. London: Longman, 1999.

BIC KJS Sales & marketing