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Image for Global Luxury Trends

Global Luxury Trends : Innovative Strategies for Emerging Markets

Coste-Maniere, I., Hoffmann, J.
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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons.

This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

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£39.99
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Product Details
Palgrave Macmillan
1137287381 / 9781137287380
Hardback
338.47
04/12/2012
United Kingdom
English
224 p.
24 cm
KC Economics, KCL International economics, KCM Development economics & emerging economies, KJK International business, KJP Business communication & presentation, KJS Sales & marketing
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