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Image for Produktzugaben : Eine empirische Analyse ihrer Wirksamkeit als Instrument der Verkaufsforderung

Produktzugaben : Eine empirische Analyse ihrer Wirksamkeit als Instrument der Verkaufsforderung

Hoffmann, Sascha
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Dr. Sascha Hoffmann analysiert die Wirksamkeit unterschiedlicher Produktzugaben am Beispiel des Zeitschriftenmarktes und untersucht, von welchen Faktoren ihre Wirksamkeit beeinflusst wird.

Fur den praktischen Einsatz von Produktzugaben entwickelt er wichtige Implikationen und Handlungsempfehlungen.

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Product Details
Gabler
383491679X / 9783834916792
Paperback / softback
658.82
14/10/2009
Germany
208 pages, 23 Illustrations, black and white; XVIII, 208 S. 23 Abb.
148 x 210 mm
KJ Business & management, KJS Sales & marketing
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