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Image for Erfolgreiche Strategien fur die Kundenbindung: Von der Automobilbranche lernen
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Erfolgreiche Strategien fur die Kundenbindung: Von der Automobilbranche lernen (1998 edition)

Heeg, Stefan, Holland, Heinrich(With)
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Die Automobilbranche hat eine Vorreiterrolle bei der Entwicklung von Kundenbindungsstrategien.

Dieses Buch beschreibt die Programme verschiedener Automobilhersteller anhand zahlreicher Beispiele und bewertet sie.

Viele Erfahrungen lassen sich auf andere Branchen ubertragen.

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Product Details
Gabler Verlag
3322908860 / 9783322908865
eBook (Adobe Pdf)
01/07/2013
Germany
150 pages
Copy: 10%; print: 10%
KC Economics, KJ Business & management, KJM Management & management techniques
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