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Image for Im Netz der Nachricht: Die Newsroom-Strategie als PR-Roman
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Im Netz der Nachricht: Die Newsroom-Strategie als PR-Roman (2012.)

Holzinger, Thomas, Sturmer, Martin
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Die beiden Kommunikationsprofis zeichnen in ihrem Roman ein Sittenbild der aktuellen Medienlandschaft und liefern zugleich ein Beispiel dafur, wie die Newsroom-Strategie" in der Unternehmenskommunikation umgesetzt werden kann.

Im Mittelpunkt steht dabei die Nachricht als altester und schwierigster Teil der menschlichen Massenkommunikation: knapp, schnell und bedeutend.

Die moderne Kommunikationsabteilung wird zum Newsroom, der multimedial und grenzenlos agiert und alle Zielgruppen auf allen Plattformen bedient - von der Lokalzeitung bis Twitter.

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Product Details
Springer
364222489X / 9783642224898
eBook (Adobe Pdf)
070.4
12/10/2011
German
207 pages
Copy: 10%; print: 10%
CBWJ Journalistic style guides, GTC Communication studies, KNTJ Press & journalism
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