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Image for Die Autonomie von Landesorganisationen bei der Marktbearbeitung: Determinanten, Auswirkungen und State of Practice
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Die Autonomie von Landesorganisationen bei der Marktbearbeitung: Determinanten, Auswirkungen und State of Practice (2008.)

Ehemann, Petra, Homburg, Christian(Foreword by)
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Petra Ehemann analysiert auf Basis einer Stichprobe von 133 befragten Dyaden aus 29 Ländern, welche Faktoren den Zentralisierungsgrad im Rahmen von operativen Marketing- und Vertriebsfragen bedingen.

Darüber hinaus untersucht sie die Auswirkungen der Autonomie von Landesorganisationen.

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Product Details
Deutscher Universitatsverlag
3835054872 / 9783835054875
eBook (Adobe Pdf)
658.8
10/12/2007
German
281 pages
Copy: 10%; print: 10%
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