Summary of Seth Godin's The Dip

Please note: This is a companion version & not the original book. Book Preview: #1 If you're the kind of high-achieving, goal-oriented person who reads books like this, you're probably used to running into obstacles.

Most people quit, but they don't quit successfully.#2 There are two things that make Hannah Smith a quitter: being extremely smart and focused, and also a lot of other things.

You can't try to do everything, especially if you want to be the best in the world.#3 The culture of America celebrates superstars.

We reward the product or the song or the organization or the employee that is number one.

The rewards are heavily skewed, so much so that it's typical for #1 to get ten times the benefit of #10, and a hundred times the benefit of #100.#4 When you're looking for a new place to live, are you more likely to visit a typical restaurant or ask the concierge for the best place.

You're not the only person who does this. Everyone does. As a result, the rewards for being first are enormous.