Enterprising Europe : A New Model for Global Business

The tragic events of September 11 put into focus an on-going debate - how to develop a strategy for business which delivers both sustainable economic and social benefit. Business can no longer afford to operate in a world solely of profit and loss; it needs to recognise its wider role and impact on society, while still improving the bottom line. How can we square this circle? With individual chapters from top-level European thinkers, business leaders and activists, this far-reaching book considers the key dilemmas and proposes a range of practical initiatives to make the vision of a progressive enterprise strategy a reality for us all.