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Image for Die Anatomie digitaler Geschaftsmodelle

Die Anatomie digitaler Geschaftsmodelle (1. Aufl. 2015)

Jaekel, Michael
Part of the Essentials series
See all formats and editions

Dieses essential bietet eine Einführung in das Thema digitale Geschäftsmodelle.

Es zielt insbesondere darauf ab, ihr Wesen verständlich zu machen, und zeigt ihre Ausgestaltung anhand von Beispielen.

Die zunehmende Digitalisierung nahezu aller Lebensbereiche hat gravierende Auswirkungen auf bestehende Geschäftsmodelle in zahlreichen Branchen.

Daher ist ein besseres Verständnis digitaler Geschäftsmodelle dringend erforderlich.

Michael Jaekel erläutert das innere Gefüge, die Anatomie digitaler Geschäftsmodelle.

Hinzu kommen Anregungen und Prinzipien für ihr Design.

Die Ausführungen erfolgen nicht abstrakt, sondern praxisorientiert am Modell einer digitalen Smart-City-Apps-Plattform mit Ökosystem.

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Product Details
Springer Vieweg
3658122803 / 9783658122805
Paperback / softback
004
14/01/2016
Germany
58 pages, 13 Illustrations, color; IX, 58 S. 13 Abb. in Farbe.
148 x 210 mm
JHBD Population & demography, KJE E-commerce: business aspects, UBJ Ethical & social aspects of IT, UF Business applications, UG Graphical & digital media applications
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