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Image for International Marketing Cases : International Marketing Management

International Marketing Cases : International Marketing Management (6 Rev ed)

Jain, Subhash C.
See all formats and editions

Coming at a time when US supremacy in the global marketplace is being challenged, this edition intended for a semester course incorporates recent developments like the European Monetary Union, new examples, updated statistics, and some 100 International Marketing Highlights articles.

The 19 primary

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Title Unavailable: Out of Print
Product Details
South-Western
0324063709 / 9780324063707
Hardback
658.848
11/10/2000
United States
192 pages, illustrations
210 x 254 mm, 1542 grams
General (US: Trade)/Professional & Vocational/Postgraduate, Research & Scholarly Learn More
KJK International business, KJS Sales & marketing
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