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Handbuch Werberhetorik

Janich, Nina(Edited by), Pappert, Steffen(Edited by), Roth, Kersten Sven(Edited by)

Part of the Handbucher Rhetorik series

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This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’.

It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).

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Product Details

Publisher/Imprint De Gruyter

ISBN/Ean3110318105 / 9783110318104

FormatHardback

Published20/03/2023

Country of PubGermany

Pages665 pages

Dimensions170 x 240 mm, 1224 grams

BIC CF linguistics, CFG Semantics, discourse analysis, etc, DS Literature: history & criticism, GTC Communication studies, HP Philosophy, KJS Sales & marketing