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Image for Unternehmenskultur und Unternehmensidentitat: Wirklichkeit und Konstruktion
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Unternehmenskultur und Unternehmensidentitat: Wirklichkeit und Konstruktion - bd. 5

Janich, Nina(Edited by)
Part of the Europaische Kulturen in der Wirtschaftskommunikation series
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Die Autoren setzen sich aus sprach- und kommunikationswissenschaftlicher, aus psychologischer und wirtschaftswissenschaftlicher Perspektive mit den Begriffen Unternehmenskultur und Unternehmensidentitat auseinander.

Themen sind u.a.: Gestaltung und strategische Bedeutung von Unternehmenskultur; Widerspiegelung in der Unternehmenskommunikation; Zusammenhang von Unternehmensidentitat und Werbung; interkulturelle Prozesse und Konflikte.

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Product Details
Deutscher Universitatsverlag
3663116956 / 9783663116950
eBook (Adobe Pdf)
302.35
27/02/2015
German
263 pages
Copy: 10%; print: 10%
GTC Communication studies, JHB Sociology
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