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Image for Interaktives Fernsehen in Deutschland

Interaktives Fernsehen in Deutschland

Jens Garling, Garling

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Die Arbeit definiert ausgehend von einem rezipientenorientierten Ansatz den Begriff interaktives Fernsehen und erstellt Interaktionslevel, die auf den Wahrnehmungskanalen der Rezipienten basieren. Anschlieend werden heutige und zukunftige interaktive Fernsehangebote erlautert und diesen Leveln zugeordnet. Eine Akzeptanzbewertung dieser Angebote wird anhand vorliegender deutscher und amerikanischer Untersuchungsergebnisse sowie bisheriger Nutzungsdaten vorgenommen. Die Entwicklungschancen des interaktiven Fernsehens werden bezuglich des Zeit- und Finanzbudgets der Haushalte beurteilt. Auerdem werden verschiedene Ruckkanaltechniken vorgestellt. Rechtliche, politische und finanzielle Aspekte runden das Thema ab.

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£35.20 Save 20.00%
RRP £44.00

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Product Details

Publisher/Imprint Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

ISBN/Ean3631318707 / 9783631318706

FormatPaperback

Published01/10/1997

Country of PubGermany

Dimensions148 x 210 mm, 260 grams

BIC CBWJ Journalistic style guides, GTC Communication studies, JH Sociology & anthropology, JMAL Behavioural theory (Behaviourism), JMRP Perception